Dr. Nguyen Duc Tri

Commencing his career in a little production company residing in the outskirts of Ho Chi Minh city as a purchasing staff gave Tri a chance to familiarize himself with supply chain system and efficiency management. Changing his job later but he remained interested in operational excellence. Participating in different subjects in his teaching career in higher education and eventually finding a passion in strategic management, Tri particularly focused on organizational knowledge transfer for productivity improvement. His doctorate was developed around the concept of knowledge acquisition of partners in international joint ventures. Responsible for running a school of tourism, he is active in directing his organization into research and education of digital transformation in business. In his view, tourism businesses nowadays should proactively capture technologies to enhance their competitiveness and intensify their sustainability.